Nikon - celebrating the 90th anniversary in July 2007
Upholding their banner of “trustworthiness and creativity“, Nikon is going to celebrate it’s 90th anniversary in July 2007. Founded in 1917 as Nippon Kōgaku; the company was renamed Nikon Corporation, after its cameras, in 1988. Nikon is one of the Mitsubishi companies.
Celebrating this occasion, the President Michio Kariya laid a clean vision for the next decade - “Our Aspirations - Meeting needs. Exceeding expectations” as Nikon steadily moved ahead to its 100 birthday.
Nikon will retain it’s brand logo of the hashed yellow square, meant to represent “Transforming imagination into creativity“. The sequential white rays symbolize “infinite possibilities within the domain of optics” while the yellow has an emotional significance of “depth” and “passion“. The bold black name of Nikon within the logo emphasizes the solid “trust” and the “commitment” of the company.
Quite truly, Nikon has evolved as an institution of creativity. Starting with the F mount cameras in 1959, and the 3D color matrix metering of the early 2000, Nikon has shelved competition from Canon, Sony and Panasonic. Albeit the staunch followers of Nikon are more than willing to bear the high prices for the quality they offer.
More news available on the Nikon Corporate website.
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June 25th, 2007 at 2:34 am
NIKON CELEBRATING 90TH ANNIVERSARY
Congratulations to Nikon which is celebrating its 90th anniversary this month. The Nikon company was first founded in July 1917 as Nippon Kōgaku. Sales of Nikon imaging products began in Australia in 1959 with distribution through Maxwell Photo Optics. Nippon Kōgaku became Nikon Corporation in 1988. Nikon Australia Pty Ltd was then established in Australia on 17th October 2006, with operations commencing on 1st November 2006.
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